One person. Your whole marketing team.
I'm Matt Cruz. I build the websites and marketing systems that get home-service contractors more calls — and I'm the one you actually talk to.
Why Modern Code Consulting exists
I'm a former Deloitte consultant and software engineer. I've built and advised on digital work for Fortune 500 companies like Meta and Apple, and I've worked alongside billionaire entrepreneurs and family offices.
I started MCC in 2024, after losing nearly everything in an apartment fire. When it all fell apart, I put my head down, leaned into the work I knew how to do, and started building this business one client at a time.
Now I take the exact strategies the big companies pay a fortune for and bring them to local service businesses — the HVAC techs, plumbers, mechanics, and roofers who keep their towns running. It's a family operation, run by me and my fiancée. The goal, now and always, is to do great work for great people.
Matt Cruz
Founder & the person who answers the phone
At a glance
- Based in
- Tampa Bay, FL
- Founded
- 2024
- Built for
- Home-service contractors
- Background
- Deloitte · software engineering
- Pricing
- One flat rate, month-to-month
You talk to me. Not an account manager.
Most agencies hand you off the day the contract is signed. Here, the person who builds your website is the person who answers when you call.
- A junior account manager who has never built a website
- Cookie-cutter templates and generic strategy
- Work quietly outsourced overseas
- Long contracts and slow, vague reporting
- You work directly with the developer who builds it
- A system built around your business, not a template
- Every line of it done by me, in-house
- Month-to-month, plain-English reporting, quick replies
How I work
The handful of rules I run Modern Code Consulting by.
No jargon
I explain everything in plain English. You should never need a marketing dictionary to read one of my reports.
Results first
Every decision is measured by whether it books you jobs. If it does not drive calls and revenue, I do not do it.
Built to convert
Pretty websites are easy. Websites that turn visitors into paying customers are the whole point.
Local focus
I build for how homeowners actually search and hire. I know your market because I search it the same way your customers do.
Real businesses. Real results.
I don't chase logos to put on a wall. These are the local shops I show up for every week.
“Matt has consistently made me more money online for over a year. I'm not great with tech, but he's broken everything down for me and is constantly getting me more calls!! Anyone like myself running a one man shop and looking to improve would be lucky to have him. I'd give him 6 stars if I could!”
Ryan Ferguson
West Florida Air
“Have worked with Matt for 3 months. He built me a site, does my SEO, picks up my 11pm calls, does it all. The FB ads he runs get me a ton of jobs and he got me ranking top 5 on Google. He's good at this stuff.”
Jule Tarab
Clear Air Solutions
Want to talk it through?
Book a free 15-minute call with me. No pitch deck, no pressure — I'll just tell you what I'd fix first.
