Digital Marketing for Home Service Businesses
We partner with home service businesses to build websites, rank on Google, and run ads that drive real revenue. Every partnership is built so we succeed when you do.
Or call/text: (813) 400-0347
Partnerships Built Around Results
Traditional agencies charge flat monthly fees whether your business grows or not. We structure every partnership so your success is our success.
- You work directly with the people building your campaigns, no account managers or handoffs
- We earn your business with results, not fine print
- You always know what we're working on, with regular updates and full visibility into results
Meet the Team
I'm Matt, founder of MCC. I've managed software for a decabillion-dollar family office and consulted at Deloitte for Fortune 500 companies like Meta and Apple.
That background taught me what separates real marketing from busywork. At MCC, we work with you, not for you, as an in-house marketing partner invested in your growth, not a vendor sending invoices.
My fiancee and I run MCC together. We're selective about who we partner with because the best results come from working with business owners who are as committed to growth as we are.
Certified Technology Partners
Our Work
Home service businesses we partner with.
West Florida Air
Veteran-owned HVAC contractor serving West Central Florida. Features service request forms, Google Reviews integration, service area pages, and 24/7 emergency support messaging.
Visit Site — West Florida Air
Express Home Services
Roofing and home services contractor in Monmouth and Ocean County, NJ. Full website build with lead generation forms, service pages, and mobile-optimized design.
Visit Site — Express Home Services
Killian's Air Conditioning
St. Petersburg's trusted HVAC contractor. Website redesign with emergency service messaging, online quote forms, and Google review integration.
Visit Site — Killian's Air ConditioningWhy Our Clients Love to Work With Us
“Matt and his team have consistently made us revenue over the course of the past year. He built up our website, our Google Business profile, and our ads have been crushing! Highly recommend him for any HVAC business.”
Ryan Ferguson
West Florida Air
“Matt built us a kickass website and really knows his stuff.”
David Hill
Express Home Services
“Matt and his team have consistently made us revenue over the course of the past year. He built up our website, our Google Business profile, and our ads have been crushing! Highly recommend him for any HVAC business.”
Ryan Ferguson
West Florida Air
“Matt built us a kickass website and really knows his stuff.”
David Hill
Express Home Services
HVAC Case Study: $54K in 3 Months
See exactly how we generated $54,432 for a Florida HVAC business during the off-season. Download our complete Google Ads playbook with ready-to-use templates.
- Import-ready Google Ads campaign template (CSV)
- AI marketing assistant prompt for ChatGPT/Claude
- Complete keyword lists and bidding strategies
- Real conversion data: 6.2:1 ROAS verified with screenshots
No credit card required • Instant access
What We Do
Everything your home service business needs to get more calls, win more jobs, and grow revenue.
Websites Built With Code, Not Templates
Every site we build is hand-coded from scratch. No cookie-cutter templates, no page builders. We combine proven conversion patterns from past projects with your design feedback to create a site you're proud of that actually turns visitors into customers.
Learn More about Website DevelopmentGet Found on Google Organically
We do deep keyword research for your market, then build out the pages and content your site needs to rank. More pages ranking means more organic traffic, more eyes on your business, and more customers finding you without paying for every click.
Learn More about SEOHigh-Converting Ad Campaigns, Fast
We install proven, high-converting Google Ads campaigns into your business from day one. No months of testing on your dime. Our templates are built from real results, so you get a strong ROAS right out of the gate.
Learn More about Google AdsAlso included with your partnership:
Who We Serve
Marketing built for how homeowners search for and hire service providers.
HVAC
Specialized digital marketing for HVAC contractors. More calls, more booked jobs.
Learn More
Roofing
Digital marketing that keeps your roofing crews booked with high-ticket jobs.
Learn More
Plumbing
Marketing that turns emergency searches into booked plumbing calls.
Learn More
Electrical
Digital marketing that connects licensed electricians with homeowners who need them.
Learn MoreLatest Insights
Marketing tips and strategies for home service businesses.
Roofing Lead Generation: Strategies That Actually Work
A data-driven guide to roofing lead generation — comparing Google Ads, SEO, LSAs, and referrals with real cost-per-lead benchmarks and close rates.
Google Ads Budget for Home Services: How Much to Spend & When to Scale
How much should home service contractors spend on Google Ads? Trade-specific CPC ranges, realistic budgets for HVAC, roofing, plumbing, and electrical, and when to scale.
How to Optimize Your Google Business Profile for HVAC
A complete guide to optimizing your Google Business Profile to rank in the Map Pack and get more calls from local HVAC searches.
Frequently Asked Questions
Common questions about working with Modern Code Consulting.